Energy Deregulation 101
Tue, Apr 21, 2009
For as long as most of us can remember, public utilities have been operated as regulated monopolies. In the last few years, state by state, those utilities have been, or are being, deregulated. What does that mean? Before deregulation, one company provided all aspects of your residential energy service—generation/production, sales, delivery, billing and support. After deregulation, some or all of these components have been separated. The rules differ from state to state, but generally speaking, the power plants, salespeople, retail suppliers, billing companies, delivery companies (the ones who own the poles and wires) and pipeline owners (for natural gas) are no longer a single company. In some states, like Texas, those are all separate companies now.
The retail energy industry in the United States generates over $474 billion in revenues annually, and this creates a huge opportunity in deregulated energy markets. Ambit Energy competes as a retail energy company, providing electricity service in Texas, natural gas service in Illinois, and both electricity and natural gas service in New York. Other states will follow in the months and years to come. In Texas alone, retail electricity consumers spend over $24 billion per year. In fact, Texas is the 11th-largest electricity market in the world, with more than 7.1 million customers who can now choose their electricity provider. In New York the available market is $7 billion, with 5 million potential customers in the areas we serve. And in Illinois the market is $2 billion, with 2.1 million potential customers within
the Nicor Gas service area. That means Ambit Energy can compete for its share of $33 billion among 14.2 million potential customers! The average energy bill for households where Ambit Energy competes is $100 to over $250 a month. Millions of customers are still paying the highest rates in the marketplace, and over 60% of customers who can choose to “switch and save” have not taken advantage of the opportunity.
The deregulated energy environment opens windows of opportunity for everyone. Ambit Energy has seized upon one of these opportunities by developing and implementing a proprietary system that enables extremely efficient bulk energy purchasing. This system allows Ambit Energy’s purchasing team to pinpoint our customers’ energy usage needs in the short-term and long-term energy markets. By adhering to these proprietary processes, Ambit Energy promotes long-term stability for the company in a rapid-growth environment, and assures the availability of a reliable, competitively priced energy supply.
In turn, this creates significant cost savings to pass along to our customers.
Incumbent providers no longer benefit from being the monopoly that provides service to residential customers where energy is deregulated. In deregulated areas, the functions of the old utility are generally divided into three separate entities: 1) Generation/Production, 2) Delivery, and 3) Energy Retailer. Under deregulation, customers may choose their own energy retailer. Whichever retailer a customer chooses, energy is still delivered by the same company that always maintained the wires (electricity) or pipelines (natural gas). The retailer buys energy from the generation and/or production companies at competitive prices and passes on the savings to residential energy customers. Ambit Energy is an energy retailer that offers our Consultants the opportunity to make money by helping customers save money on their monthly energy bills.
Let me give you an example of how much money can be saved on your next light bill:
Let’s say you use 1,000 kilowatts and your current electric provider is charging you 16 cents/kilowatt. Your bill, not including taxes would then be $160.00. If you switched to Ambit Energy and locked in a rate @ 11.70 cents/kilowatt, that would be $117.00. Subtract $160-$117= $43.00 x 12 (months in the year) = $516 savings over a years time. That’s a sizeable chunk of change! Most importantly you pay nothing to switch your service over. If you would like some more information on exactly how switching your service provider works, you can watch this short video here. Or if you’d like to go straight to a rate calculator and quote your savings you can do so here. It’s important you fully understand how this process works and how painless it is to switch over your service.
Tags: benefit, costs, deregulation, electricity, energy, illinois, new york, retail, savings, service, suppliers, texas




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